BBC Scotland Executive Report 2007/08

The reach of BBC Scotland's online services increased to 2.9 million users a week in the first quarter of 2008, significantly up year on year from 1.3 million users. A similar growth was experienced in average weekly page impressions, reaching 16.3 million in the first quarter of this year.

News, football, exam revision and BBC Radio Scotland all proved to be the key drivers of traffic to the websites. The Scottish parliamentary and local elections in May 2007 helped to bring over 1.9 million users to the news website and the terrorist attack on Glasgow Airport at the end of June also resulted in a significant peak in traffic, with around 2.2 million page impressions on the site over the week. In all, across 2007/08, News Scotland averaged 7.2 million page impressions a week, attracting UK and international audiences.

Education sites also continued to draw large numbers of users. Bitesize remained a popular destination for those revising for exams. Work is currently under way to develop a Learning Broadband Clips Library which will seek to unlock elements of the BBC Scotland programme archive, allowing pupils, students, teachers and others access to content online and on-demand. Education highlights of the year included the launch of a new homepage and the success of the Highland Lives digital storytelling project which, spread across ten locations in the Highlands, resulted in a series of short films for television, shot and narrated by local people.

• 1
• 2
• Next