BBC Scotland Executive Report 2007/08

Traditional music also continued to attract significant audience interest, via the BBC Radio Scotland website, with Reel Blend, Pipeline, Travelling Folk and Iain Anderson all regularly attracting significant numbers of requests for on-demand streaming, as did Off The Ball and the Sport Scotland website.

The presence of BBC Scotland programmes on the BBC iPlayer, which was launched on Christmas Day 2007, grew steadily over the first three months of 2008, with River City, Newsnight Scotland, Holyrood Live and Landward just some of the programmes made available to online audiences across the UK.

Multiplatform initiatives also took off in 2007/08, a direct result of the decision to move towards a 360 degree approach to content and programme commissioning. Live coverage of T in the Park was made available on television, radio, online and for mobile devices, for Scotland and across the UK. Nearly one million people watched on BBC Three, up 150,000 on the previous year, and the website, which allowed the event to be streamed, drew 1.7 million page impressions across the month.

From coverage of live events such as the Royal National Mod to the introduction of audiovisual materials to support BBC Radio Scotland's long-established Beechgrove Potting Shed, from the success of Bryan Burnett's Get It On blog to the increasing availability of podcasts such as Scotland's Funny Bits (the most popular podcast across BBC Nations and Regions' output), BBC Scotland's online and multiplatform offers continued to go from strength to strength across 2007/08.

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