Sara Davies

She's looking to invest 100% of her time in a brand new venture... It's businesswoman and Dragon's Den star Sara Davies!

Business has always run in her blood, with Sara taking inspiration from her parents' decorating shop to build her own empire. It all started with The Enveloper - a bespoke envelope maker she designed at the age of 21 while at university, which became and instant hit with the crafting crowd. This soon evolved into Sara's current Crafting Companion business, which sells all types of creative materials and boasts an average turnover of £34million!

Sara's company has over 200 employees across UK and California-based headquarters, and even gained her an MBE for services to the economy in 2016. Her superb success story made her an obvious choice to take a coveted spot on Dragon's Den, becoming the show's youngest ever female investor in 2019. To date she's made over £1.1million of investments on the show, giving new businesses the boost they need.

But now it's time for Sara to try out an experience that money can't buy: Strictly 2021! "It’s been a dream I've had my whole life," she said. "When I got on the panel of Dragon's Den, alongside Deborah Meaden, she would talk about it all the time and people would say to me ‘you might be asked to go on Strictly next!’, and now here we are!"

We couldn't be happier to have you this year, Sara!