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Bolsonaro’s 2018 campaign turns him from rank outsider to president of Brazil. With his sons at his side, he uses social media to achieve an extraordinary electoral victory.

The second episode tells the story of Bolsonaro’s extraordinary electoral campaign from the fringes of Brazilian politics to the presidency of Brazil. It is a story that shows the remarkable power of social media in transforming the political fortunes of a candidate no-one believed had any chance of victory.

When Bolsonaro announced his candidacy in 2016, few thought he would even come close. The political establishment treated him as a joke, while early polls gave him just 4.5% support. The situation was made difficult for him by the fact that the frontrunner was former president Lula da Silva, the most popular president in Brazilian history and a titan of Brazilian politics. But with his three sons at his side, Bolsonaro embarked on one of the most brilliant electoral campaigns in modern political history.

59 minutes

Credits

RoleContributor
ProducerLaura Coquereau
AnimatorAndy A'Court
ComposerRoger Goula
Production ManagerAbigail Stroman
Series ProducerRaquel Toniolo
Executive ProducerRicardo Pollack

Broadcasts

  • Mon 12 Sep 202221:30
  • Mon 12 Sep 202223:15
  • Wed 14 Sep 202223:15
  • Sat 24 Sep 202200:35