Chessie King
CEO Adam signs up brand new social media influencer and body positivity campaigner Chessie King, but they need to work quickly to get the collection released in time.
CEO Adam wants to sign up a new social media influencer, body positivity campaigner Chessie King. After giving her his sales pitch, the influencer with over 600,000 followers agrees to come on board. But Adam wants this new collection released before the summer season ends, giving the team a matter of weeks to pull ideas together, design the range and manufacture it. Not only that, but the range is out of the company's comfort zone – focusing on empowering slogans on t-shirts rather than a full fashion collection. The team try to make the items more interesting by incorporating tie dye, much to Adam's disgust.
Meanwhile, the team throw their big summer party for all their stars – but on the hottest day of the year, will anyone turn up?
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Credits
| Role | Contributor |
|---|---|
| Executive Producer | Nick Hornby |
| Executive Producer | Sarah Eglin |
| Series Producer | Kate Siney |
| Production Company | Optomen |
