Beyond the Feed: Muslim Women and the Dawah Bros

Influencers preaching a message to young Muslims are becoming more and more popular as men look to the online world for spiritual guidance.

Collectively referred to as 'Dawah Bros', they have millions of followers, spreading messages about the role of women, but the opposition to their traditional ideas is strong and vocal. Young Muslim women are fighting back; they say these online preachers threaten progress for women and girls.

Traditional Imams are forced to compete with this latest wave of content and have questioned the scholarly credentials of these online preachers. But their followers argue that they are simply voicing concerns already present in communities about expectations, the erosion of Islamic principles and moral behaviour.

As online debates become more polarised, finding common ground can feel impossible.

This search for an online space is about more than just belonging; it's tied to finding a sense of safety in an environment that young Muslims often associate with hostility and Islamophobia. The growing appeal of the manosphere means that the debate about what constitutes manhood is universal - not least among young Muslim men.

As young Muslims navigate this online world and its offline aftermath, why is this type of content resonating and what happens when Muslim women speak out?