29/03/2024

It's the latest trend sweeping the world of retail. Live stream shopping is a fusion of ecommerce and live video entertainment that lets you shop while you watch. First launched in China in 2016, live shopping really took off during the pandemic. And while China continues to dominate the live shopping market, it's also fast becoming the most convenient way to buy online in the US, Europe and around the world. Talking Business takes a look at just why it's so popular and whether it looks set to change the way we shop forever.