Baby Food

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food, then pitch and sell it to leading retailers, with the team who cooks up the biggest profit winning.

Half the members of each team head to a kitchen to create their baby food, but with one team’s recipe being classed as hard to stomach by the buyers, will they end up on the chopping block?

Meanwhile, the other half of the team oversees the branding of their product, but mistakes made by both teams, including a less than tasteful logo, lead to very problematic pitches.

In the boardroom, Lord Sugar has plenty to chew over, and for at least one candidate, the knives are out as they are told, 'You’re fired!'