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Episode 7 of 14

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

The candidates are summoned to Here East in the Queen Elizabeth Olympic Park in East London for their briefing by Lord Sugar, who arrives not in his usual limo but in a type of driverless vehicle known as a POD.

The candidates learn that they must gear up to design, brand and pitch their own electric driverless POD. They will also be meeting with a major corporate client that is looking to lease driverless vehicles. The team that makes the biggest overall profit will drive away with the win.

One team hit a bump in the road from the beginning when the overall concept of their POD means that getting into gear is a struggle. On the other team, a misjudged meeting with their corporate client causes problems.

In the boardroom, Lord Sugar is driven to distraction, leading him to hit the brakes as one candidate is told, 'You’re fired!'

59 minutes

Last on

Wed 23 Feb 202200:30

Music Played

  • Sergey Prokofiev

    Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights

Credits

RoleContributor
ParticipantLord Sugar
ParticipantKarren Brady
ParticipantTim Campbell
DirectorSarah Carnie
Series EditorJo Bishop
Series EditorMark Wildash
Series ProducerCharlie McLean
Series ProducerNaomi Banat
Executive ProducerPaul Broadbent
Production CompanyFremantleMedia

Broadcasts

  • Thu 17 Feb 202221:00
  • Wed 23 Feb 202200:00
  • Wed 23 Feb 202200:15
  • Wed 23 Feb 202200:30

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