The Future of E-commerce

The global pandemic made e-commerce essential for survival in Asia, as countries went into lockdown and home deliveries became the only way for some to access basics like food and medicine. It was a lifeline for farmers and manufacturers, as they found new ways of reaching customers directly. And for many, it also became a way to interact with the world they were closed off from. From livestreaming, C2M, shoppertainment, to social commerce, Asia Business Correspondent Karishma Vaswani runs us through some of those trends and how they are launching a whole new age for the industry.