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Why Channel 4 is on the move
Alex Mahon, CEO of Channel 4, explains her strategy for the broadcaster.
Channel 4 has announced that it will open a new headquarters in Leeds. Alex Mahon, Channel 4 CEO, discusses this and her wider strategy. Also in the show, Keith Weed, Chief Marketing and Communications Officer of Unilever, one of the world's biggest advertisers.
Presenter: Amol Rajan
Producer: Richard Hooper
Last on
Wed 7 Nov 201816:30
BBC Radio 4
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Could you run the Lynx adverts of the nineties nowadays?
Duration: 01:36
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What's the point of Channel 4 in 2018?
Duration: 01:52
Broadcast
- Wed 7 Nov 201816:30BBC Radio 4
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The Media Show
This is the programme about a revolution in media.
