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2: Just Do It

Reluctant PersuadersSeries 2
Episode 2 of 4

London's worst advertising agency discovers a campaign’s gone viral – and not in a good way. Stars Nigel Havers. From 2017.

The worst advertising agency team in London are unexpectedly in demand.

The marketing manager of nutrition company Protein Team enlists their services for a huge poster campaign, aimed at selling protein shakes to women.

Yet no sooner is their ad up - featuring a slender woman, and an even more slender bikini - than Hardacre's find themselves at the centre of a media storm over misogyny, body-shaming, and the evils of advertising.

Wracked with guilt and determined to make amends, Joe clashes with his older and more cynical creative director Rupert Hardacre and accounts manager Amanda, who are convinced that sex sells and all publicity is good publicity.

But in an age of Twitter storms and third-wave feminism, are they behind the times?

Edward Rowett's award-winning sitcom.

Rupert Hardacre ...... Nigel Havers
Joe ...... Mathew Baynton
Amanda ...... Josie Lawrence
Jordan ...... Richard Goulding
Teddy ...... Kieran Hodgson
Laura ...... Olivia Nixon
Tube announcer ...... David Fairs

An Absolutely production for BBC Radio 4, first broadcast in April 2017.

28 minutes

Last on

Fri 7 Feb 202503:00
BBC Radio 4 Extra

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1: Live YoungSeries 2

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3: Give a Man a FishSeries 2

See all episodes from Reluctant Persuaders

Credits

Rupert HardacreNigel Havers
JoeMathew Baynton
AmandaJosie Lawrence
ActorRichard Goulding
WriterEdward Rowett

Broadcasts

  • Thu 13 Apr 201718:30
    BBC Radio 4
  • Thu 20 Apr 201707:30
    BBC Radio 4 Extra
  • Thu 20 Apr 201717:30
    BBC Radio 4 Extra
  • Thu 20 Apr 201722:00
    BBC Radio 4 Extra
  • Fri 21 Apr 201705:30
    BBC Radio 4 Extra
  • Fri 5 Apr 201911:30
    BBC Radio 4
  • Fri 24 Jan 202007:00
    BBC Radio 4 Extra
  • Fri 24 Jan 202017:00
    BBC Radio 4 Extra
  • Sat 25 Jan 202005:00
    BBC Radio 4 Extra
  • Mon 1 Nov 202107:00
    BBC Radio 4 Extra
  • Mon 1 Nov 202117:00
    BBC Radio 4 Extra
  • Tue 2 Nov 202105:00
    BBC Radio 4 Extra
  • Sun 7 Nov 202109:30
    BBC Radio 4 Extra
  • Thu 6 Feb 202508:00
    BBC Radio 4 Extra
  • Thu 6 Feb 202513:00
    BBC Radio 4 Extra
  • Thu 6 Feb 202519:00
    BBC Radio 4 Extra
  • Fri 7 Feb 202503:00
    BBC Radio 4 Extra