We Try Harder

Change is afoot at Hardacre's, London's worst advertising agency. New accounts chief Amanda Brook is well underway with her plans to turn the agency around, insisting they take any work they can get. Creative team Joe and Teddy thus find themselves reduced to working on posters for industrial adhesives, cast iron stoves, and jewellery for dogs.

Horrified at seeing his name associated with such a low calibre of clients, creative director and advertising legend Rupert Hardacre resolves to bring in a better class of account. He enlists Amanda's help to chase down McCutcheon's Whisky, a client he worked with many years earlier.

While Hardacre and Amanda head off, Joe and Teddy are left at the office determined to prove that they can design a poster, hire a plumber, and interview a client entirely unsupervised. Their jobs may just depend on it.

Rupert Hardacre - Nigel Havers
Amanda Brook - Josie Lawrence
Joe - Matthew Baynton
Teddy - Rasmus Hardiker

Director Alan Nixon
Producer Gordon Kennedy
An Absolutely production for BBC Radio 4.