Farming Today This Week: Rural Tourism

As the summer shows signs of coming to an end, Caz Graham looks at how tourism benefits the countryside. Tourists bring billions of pounds a year into the rural economy, but what does the countryside offer in return? Farming Today This Week comes from Umberslade Farm Park in Warwickshire where young children can experience feeding the animals. Set in an old family estate, Oliver Muntz runs the business after returning home from studying tourism at Harper Adams University. His younger brother Sebastian has recently set up Umberslade Adventure offering older children the chance to swing on zip-wires through ancient woodland.

Farming Today This Week also looks at how the floods affected tourism earlier this year on the Somerset Levels. And from bog snorkelling to stiletto racing, Chris Eldon Lee visits the smallest town in Britain who is going to extremes to boost tourist numbers.

Presented by Caz Graham and produced by Lucy Bickerton.