Chugger Chat
Michael Rosen investigates the language of chuggers and street vendors. If you want people to donate to your charity, come to your show or buy your goods, which words work best?
Michael Rosen investigates the language of chuggers and street vendors. If you stop people in the street to ask them to donate to your charity, come to your show or buy your goods, which words work best? The word "chugging" was coined by a journalist ten years ago to describe what some charities would rather call "face to face fundraising". But, as Michael discovers, others in the charity world have decided to embrace the "ch" word and give it a positive spin.
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Chugger: “Come Under My Umbrella of Love”
Duration: 01:33
Broadcasts
- Tue 8 May 201216:00BBC Radio 4
- Mon 14 May 201223:00BBC Radio 4
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