Mobile Phone Application
Business-based reality show. Lord Sugar challenges the teams to think big and go global as they design, launch and promote a new mobile phone application.
An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application.
In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads.
With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.
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Clips
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Comedy Cul-De-Sac
Duration: 00:44
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An App Flap
Duration: 01:29
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The Second Firing
Duration: 02:57
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Next time
Duration: 00:35
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