28/12/2010
Christmas is over and now the TV ads are all about holidays. Michael Rosen considers the language of travel and tourism.
Christmas is over and now the TV ads are all about holidays. Michael Rosen considers the language of travel and tourism.
At the World Travel Market he collects the adjectives that are used to sell holidays, then discusses them with a professor of linguistics who specialises in the subject. Travel journalist Simon Calder adds some travel trade jargon.
Producer: Peter Everett.
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Broadcasts
- Tue 28 Dec 201016:00BBC Radio 4
- Mon 3 Jan 201123:00BBC Radio 4 FM
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