Episode 2

Advertising executive Robin Wight presents a history of the advertising industry.

How clients watched advertising bosses grow rich in the 1990s and so turned to new media, prompting the rise of internet advertising. Robin also examines how the industry creates memorable advertising campaigns that work away from TV screens. Including contributions from Richard Dawkins, John Hegarty and Gemma Calvert, professor of neuro-imaging at Warwick University.

A Somethin' Else production for BBC Radio 4.