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Episode 4

Series revealing the lives of the Dragons' Den dragons. Looking at Peter Jones and discovering how he made, and why he lost, his first fortune.

Series revealing the lives of the Dragons' Den dragons. How did they make their millions? And what are they really like?

Peter Jones made his money in the telecoms industry and has gone on to become one of the most high-profile businessmen in the UK. With unprecedented access to Peter's business and personal life, the programme follows him as he visits 10 Downing Street for a meeting with the prime minister and spends time at home with his five children. There is also a look at how he made, and why he lost, his first fortune.

The programme also catches up with Peter's investments, which are among the most memorable in the Den. Both Levi Roots and his Reggae Reggae Sauce are household names, but how much money are they making? And Hamfatter, the first band to enter the Den, ended up being able to choose between offers from four dragons. Peter won that battle, and we catch up with the band during their recent UK tour and discover whether their dragon backer has turned them into a profitable proposition.

59 minutes

Last on

Sun 31 May 200919:30

Credits

RoleContributor
ProducerJonathan Megson
ProducerSam Lewens
ParticipantPeter Jones

Broadcasts

  • Sun 16 Nov 200821:00
  • Wed 19 Nov 200823:20
  • Thu 20 Nov 200800:00
  • Thu 20 Nov 200800:20
  • Fri 2 Jan 200901:30
  • Sun 31 May 200919:30