 | Press ReleasesSport Relief Does The Apprentice |
No-nonsense self-made millionaire Sir Alan Sugar is set to test the business skills of ten top celebrity candidates from the world of media, sport, politics and comedy in a special Sport Relief Does The Apprentice that will be broadcast on Wednesday 12 and Friday 14 March on BBC One as part of the Sport Relief Weekend. Viewers will have a chance to see the famous faces work their socks off over two gruelling days to raise as much cash as possible for Sport Relief, under the watchful eyes of Sir Alan's trusty aides, Nick Hewer and Margaret Mountford. The celebrities are divided into two teams, the Girls and the Boys. Each team is given an empty identical adjoining West End store. Their task is to come up with a name, and then to stock their shop with fabulous items that they think will make them the highest profit. They then have to take to the shop floor where they have to convince the rich and famous to buy up their stock for the most money possible. The Girls team of Clare Balding, Lisa Snowdon, Jacqueline Gold, Kirstie Allsopp and Louise Redknapp take on the Boys team of Phil Tufnell, Lembit Opik MP, Kelvin MacKenzie, Hardeep Singh Kohli and Nick Hancock. If they fail, their celebrity status won't save them from the wrath of Sir Alan, but either way a star-studded fight to the finish is guaranteed as they battle not to be the one to hear those fateful words: "You're fired". Notes to Editors  Rise to the challenge for Sport Relief by doing the Sainsbury's Sport Relief Mile on Sunday 16 March. Visit www.sportrelief.com to find out more.
There are 23 flagship Miles to choose from: Belfast Custom House Square Birmingham Centenary Square Brighton & Hove Madeira Drive Bristol Harbourside Cardiff Cardiff Bay Coventry The Whittle Arches Edinburgh West Princes Street Gardens Gateshead Saltwell Park Glasgow Glasgow Green Hull Queen Victoria Square Ipswich Portman Road Leeds Roundhay Park Liverpool Waterfront London Victoria Embankment Manchester Albert Square Middlesbrough Centre Square and MIMA Milton Keynes Midsummer Boulevard Norwich St Peters Street Nottingham Victoria Embankment Plymouth Plymouth Hoe Sheffield Millennium Square Southampton Palmerston Road Swansea National Waterfront Museum To make a donation, call 08457 910 910 (calls cost no more than 4p per minute from BT landlines. Minimum call charge 6p. Other operator and mobile rates may vary). Since its launch in 2002, almost £50million has been raised through Sport Relief. Comic Relief spends the money raised to help vulnerable people living incredibly tough lives both at home in the UK and across the world's poorest countries. Sport Relief is an initiative of Comic Relief, registered charity 326568. SB4 | 
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