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Head to head vox pop: They started off with a big group of young people and they ended up with just two guys going head to head, and the publicity round this was phenomenal. It was even on the side of buses, you know, big adverts saying:" Will and Gareth - the two finalists - go head to head tonight on television". Everybody was talking about it, it was in all the newspapers, it was just extraordinary! Tony Thorne: I think the image with going head to head is of two wrestlers, rugby players or American football players, locked together in single combat, in individual combat. It's a very kind of macho, very heroic way of thinking about two people competing in a very tense struggle. But it's not only used about actual sports, but very often used in the media, in conversation now. For example about two politicians, two business people engaged in a very tense negotiation, and it's all about individualism, and about power and about conflict and competition.
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