"Nello" Baldwin unveiled the sign with market traders
Former Stoke City FC kit man Neil "Nello" Baldwin has unveiled a street named after him in an indoor market.
New signs were installed to help visitors of Longton Market, in Stoke-on-Trent, who struggled to locate traders' stalls.
Names were chosen that reflected famous people and places, and Nello Street was an obvious choice, said trader Chris Walker.
Mr Baldwin was the subject of the Bafta winning drama Marvellous in 2014.
"We did not think we would be able to convince him to come down," Mr Walker said.
Mr Baldwin, who has learning difficulties, won freedom of the city of Stoke-on-Trent in May.
- Published21 May 2015
- Published11 May 2015
- Published30 May 2014
