BBC Review
Free Me is sophisticated and stylish grown-up pop; all wispy, lush and gorgeous, just...
Well it looks like sugar-sweet Baby has finally grown up. Free Me is sophisticated and stylish grown-up pop; all wispy, lush and gorgeous, just like Em herself.
On most of these tracks Emma's voice sounds as sultry as honey dripped on to a crumpet. It seems entirely just and right that she's now the only former Spicey lady who still has a record deal.
Previous single "Maybe" is a perfect pastiche of French fluffy '60s bubblegum pop and we can almost imagine Em kicking her thigh-high boots through the rain and twirling an open umbrella while munching on a French stick. Cascading strings lightly pluck at the heartstrings in "Tomorrow" while "Breathing" is slightly Spanish, sexy and perfect for hot steamy nights (Erm, it's February -Ed). And "Amazing" makes you want to run through fields of butterflies with daisies in your hair.
Although it peters out a bit in the middle, generally this is light and frothy, like a good cappuccino, but this time it's with the sugar taken out.
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