BBC Introducing
Since its launch in 2007, BBC Introducing has kick-started the careers of many artists.
Published: 16 June 2014
With over 250,000 tracks uploaded to the BBC Introducing website and 100,000 artists registered, BBC Introducing provides a network dedicated to supporting the best emerging talent from across the UK and a platform to propel them onto the national stage through Radio 1, 1Xtra, Radio 2, 6 Music and the Asian Network.
It gives up-and-coming artists broadcast opportunities on BBC radio, television and online alongside the chance to perform at major festivals and showcases. Big name artists including Florence and The Machine, Jake Bugg, Rizzle Kicks, Wretch 32 and George Ezra all received BBC Introducing support at the start of their careers.
For BBC Music, BBC Introducing has announced a partnership with the National Skills Academy; an organisation that works alongside employers to increase skills through quality training. BBC Introducing will work with academies across the country to develop the technical and production skills of the future, particularly in the live space. We will work with Academy students to produce on-air content for a range of BBC Introducing sessions and radio shows, as well as sharing the knowledge and experience of teams here at the BBC to develop different skills that are paramount to the future health of the music industry.
BBC Introducing already holds two showcases in North America where a collection of the best BBC Introducing artists are given opportunities to perform at South by South West Festival and the Americana Music Awards in Nashville. From 2014, there will be two additional music showcases in Los Angeles and New York City as a result of a new partnership BBC Introducing has formed with PRS for Music Foundation, the UK’s leading charitable funder of new music and emerging talent. All four showcases will be co-funded by the PRS for Music Foundation and is part of BBC Introducing’s commitment to offer the best new artists unrivalled opportunities to be seen and heard, and extending those opportunities wider than the UK and into North America.
