BBC iPlayer Performance Pack - April, May, June 2016

This was an increase of +6% on May, and higher than June 2015 by +39m requests. TV requests increased +9% month-on-month to 229 million, BBC iPlayer’s highest-ever performance for the month of June.

• Live viewing grew to 11% of all TV requests, the highest level since mid-2014. And BBC iPlayer (TV and BBC iPlayer Radio) saw the highest ‘unique browser’ reach on record, with an average of 19.9 million unique browsers weekly across June.
• The appeal of a ‘Home Nations’ football match, played during office hours. proved a winning combination for BBC iPlayer, with the England v Wales match for UEFA Euro 2016 being, by far, the most requested programme in June, delivering 2.8 million requests.
• Top Gear continued to be popular as usual, and new dramas Versailles and New Blood rounded out the top 5 most-requested programmes (along with EastEnders), all delivering well over 1m requests.
• In a similar story for radio in June, the England v Wales match in UEFA Euro 2016 was also the most popular programme (coverage from BBC Radio 5 live Sport, which delivered 263k requests for BBC iPlayer Radio).

Note: we have included the top 20 episode tables for April and May in this report as well as June’s.

Consistent with previous months:

• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Notes to Editors

The BBC iPlayer Performance Pack for April, May and June 2016 is available to download here

MA

Related Downloads

• BBC iPlayer Performance Pack - April/May/June 2016 (PDF)