BBC iPlayer Performance Pack - November and December

Overall there was a slight decrease in requests from computers, while the other devices saw increases compared to November. Most notable is the increase in TV platform operators and connected TV devices, as big screen viewing proved popular over the festive period.

• The Apprentice was by far the most popular series in December, with Episode nine the top-performing episode, and overall making up four out of the top five programmes. Episode one in the new series of Luther also featured this month along with brand new series And The There Were None and Christmas Special episodes of EastEnders and Mrs Brown’s Boys.
• The new series of I’m Sorry I Haven’t A Clue proved popular this month, topping the radio programmes list. The Now Show continued to deliver high numbers of requests along with Poirot, Miss Marple and regular features such as The Chris Evans Breakfast Show.
• Note: we have included November top 20 tables in this report as well as December, since we were unable to publish a report in November 2015.

Consistent with previous months:

• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Notes to Editors

The BBC iPlayer Performance Pack for November/December 2015 is available to download here.

MA