BBC Mundo is coming to Facebook Messenger

Subscribers to the BBC Mundo Facebook Messenger newsbot will receive a headline and thumbnail image of news stories, which they can click on inside Messenger - and go through to bbcmundo.com. Using this app inside Facebook Messenger, users then can share these stories with their friends on Facebook and share their own content with BBC Mundo. The push alert is visible on the phone’s lock screen.

Facebook Messenger requires an Android, iOS or Windows phone. Users can subscribe to the newsbot via this link or by searching BBC Mundo inside Facebook Messenger.

BBC World Service Mobile Editor, Trushar Barot, says: “There are now more users of messaging apps globally than there are users of social media platforms, and this fundamental change in digital and mobile behaviour has been accelerating over the past eighteen months. Facebook Messenger is one of the fastest growing chat apps in the world, and this will allow its Spanish-speaking users to access our world-class journalism directly inside the app on their phones.”

BBC World Service Americas Region Editor, Hernando Alvarez, says: “BBC Mundo reaches over 20 million users in Latin America and the US Hispanic market every month. This innovative tool will help us grow our presence on this popular messenger platform, available to anyone with a smartphone, so we can reach new audiences and engage with them.”

BBC World Service has been an industry leader in testing and evaluating various messaging platforms. The news channels on platforms like Telegram, LINE and Viber are popular with social-media audiences using BBC World Service’s content in a variety of languages including Hindi, Uzbek, Persian and Burmese.

BBC Mundo is part of the BBC World Service.

LN