BBC Indonesia channel on Instagram invites users to #BBCGetInspired
BBC Indonesia has launched a channel on Instagram to share news-related content and inspirational human stories told via videos and photos. With its overarching theme, #BBCGetInspired, the new channel adds to the BBC’s presence on Indonesia’s other most popular social-media platforms: Facebook and Twitter.
Published: 15 April 2016
Referrals to the BBC Indonesia website from social media have increased exponentially over the past two years.
For years Get Inspired has been the theme of BBC Indonesia roadshows at universities - events that brought together young Indonesians to share their inspirational experiences. The new BBC Indonesia Instagram account will be expanding the community around this theme, and bring new stories and voices to the BBC Indonesia website and social-media channels.
There are 79 million active social-media users* in Indonesia, and its capital city Jakarta is dubbed the Twitter capital of the world. Instagram is the country’s second most popular social network.
BBC Indonesia has around 1.4 million followers on Facebook and 644,000 followers on Twitter (April 2016). Via the #TrenSosial project on bbcindonesia.com, the BBC engages with social media users, especially younger ones, to identify original stories and brings in experts to talk about them. The website bbcindonesia.com had 3.3 million unique users in March 2016.
BBC Indonesia Editor, Rebecca Henschke, comments: “We are reaching our audience and bringing them the BBC’s journalism with our active and dynamic social media presence. Referrals to the BBC Indonesia website from social media have increased exponentially over the past two years. With the launch of our channel on Instagram, we hope more Indonesian-speaking social-media audiences will interact with - and get inspired by - visual content from the BBC.”
BBC Indonesia radio programmes are available on FM in major cities across Indonesia. Its recently launched two-minute radio news bulletin aimed at younger audiences, Global Newsbeat, is rebroadcast by 61 radio stations.
BBC Indonesia is part of BBC World Service.
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