BBC iPlayer Performance Pack - April 2015
There were 271m requests to BBC iPlayer in April, up YoY compared to 268m in April 2014. We normally expect to see a seasonal slow-down from March into summer, driven by good weather, but there was an average of 9.0m daily requests to iPlayer in April, stable month on month.
Published: 29 May 2015
- TV requests (218m) were up by 14m compared to April 2014. Radio requests are still affected by changes made to radio streaming services (more details are on slide 4)
- Peter Kay’s Car Share performed very well in April, with episode one taking the top spot after the series premiered in full on BBC iPlayer before it was broadcast on BBC One. Episode one delivered 1.5 million live and on-demand requests, and all episodes so far totalled 3.7 million requests in April
- Dramas Poldark and Ordinary Lies were also in the top 10 titles. A range of factual titles also performed strongly, including Louis Theroux’s Transgender Kids; Reggie Yates’ Extreme Russia; Young, Welsh And Pretty Skint; and Masterchef
- For radio, Radio 4’s The News Quiz continued to prove popular in April, followed by The Vote Now Show in the run up to the General Election. The new series of Dead Ringers also featured in the top 20 this month
Consistent with previous months:
- The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)
- BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time
The iPlayer Performance Pack for April 2015 is available to download here.
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