BBC iPlayer Performance Pack - June and July 2015
There were 250 million TV and radio requests on BBC iPlayer in July – up +2% on June despite the summer weather which often affects TV viewing.
Published: 13 August 2015
We have also included June 2015 top 20 charts in this report since data issues prevented the publishing of June data.
- Mobiles and tablets saw strong increases (+9% and +7% on June respectively).
- Radio requests are still being undercounted due to changes made to radio streaming services (more details are on slide 4).
- TV requests were at 196m in July, up +1% on June (and up +18% on July 2014) and viewing across the 4 screens was fairly stable month-on-month.
- EastEnders was the most-requested programme in July, and the final episode of Top Gear continued to attract viewing, having been originally broadcast on 28 June. BBC Three documentary Teenage Millionaire: The Year I Won the Lottery performed strongly, as did new drama series The Outcast. CBBC series The Next Step also continued to feature in the top 20 titles.
- For radio, The Ashes dominated the top programmes in July, although a typical mix of breakfast shows as well as BBC Radio 4 drama and comedy also featured.
Consistent with previous months:
- The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
- BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Notes to Editors
The BBC iPlayer Performance Pack for June and July 2015 is available to download here.
IW
