BBC iPlayer Performance Pack - October 2014

(Note: measurement issues in August and September meant that we were unable to capture around 15 million requests, we estimate, in those months. More details are on slide 4.)

• The big autumn titles dominated the top 20 for TV programmes, as expected – The Apprentice, The Great British Bake Off and Doctor Who. Drama series Our Girl also continued to perform very strongly.
• In October there was 80m requests on BBC iPlayer for radio programmes, an all time record. The return of The News Quiz proved popular in October along with the breakfast shows for Radio 1 and Radio 2, and Premier League Football.
• The proportion of requests across the 4 screens remained fairly stable in October, with computers delivering 30% of requests, tablets 23%, mobiles 19% and TV platforms 19%. For TV viewing only, requests from computers made up 23% of the total – behind TV platforms (25%) as well as tablets (28%) for the first time.
• Note: we have included September top 20 tables in this report as well as October, since data issues prevented us from publishing a report in September 2014.

Consistent with previous months:

• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

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BBC iPlayer Performance Pack - October 2014 (PDF)