Helping radio listeners manage their money in Myanmar
This briefing looks at the role radio can play in helping people manage their money effectively in Myanmar, and how audience research and adapting programming are important to achieving impact in this area.
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Publication date: May 2019
Authors: Yin Min Htun, Muk Yin Haung Nyoi, Anna Colquhoun and Nicola Bailey
Overview: Funded by the Livelihoods and Food Security Fund (LIFT), Yay Kyi Yar (Towards Clearer Waters) is a weekly magazine radio show in Myanmar which aims to equip people with effective financial management knowledge and tips. The show includes real life stories, expert financial advice, and skits from U U Pike San (‘Mr Money’) – an engaging character who offers practical tips and advice throughout the show.
This research briefing showcases how in-depth formative research with audiences was used to shape the content of the radio show. It also demonstrates the impact the show had on audiences, based on a large-scale nationally representative survey of 3000 respondents in Myanmar conducted in 2018.
