The BBC Radio 4 Appeal provided us with a fantastic opportunity to not only raise money, but also to present our work to a new audience. This is something that we do not have the capacity and resource to do ourselves. The BBC Appeal presented excellent value for us allowing us to reach a huge number of people at little expense"
Having a BBC Radio 4 or Lifeline Appeal can bring enormous benefits to your charity. This page has some advice from people who have broadcast appeals on the BBC.
- Before you embark on the application process check that your charity is eligible for a broadcast appeal by reading the criteria
- Listen to some Radio 4 Appeals and watch some BBC One Lifeline appeals.
- Think about the story you will tell to our audiences.
If you are successful you will also be invited to a briefing at the BBC where we'll give you more help and advice.
Good Luck!
Advice
Hear from those who have done appeals
Hear from people who have presented, appeared in and benefitted from appeals
The Power of using Social Media in your Lifeline Appeal Campaign
CALM discuss the Lifeline Appeal they had in January 2015 and how they used social media to create a bigger campaign.
Asking other charities to support your BBC Appeal
Sound Seekers and National Eye Research Centre talk about how to engage other charities to share their Radio 4 Appeal
Read a blog post about applying for a BBC broadcast appeal
Sally Flatman, former BBC Charity Appeals adviser, explains in an ACEVO blog of 420 words (the length of a Radio 4 Appeal!) why your charity might want to apply for BBC airtime.
