Blue Room

Blue Room is part of the Advisory team in BBC Research & Development, and serves as the BBC’s hub for exploring emerging consumer technologies. Our mission is to enable the BBC and audiences to thrive in an increasingly internet-only, AI-enhanced, hyper-competitive future.

We research and demonstrate the latest consumer technologies - from connected TVs and smart speakers to streaming platforms, social apps, and AI-driven services - to help the BBC and its partners understand the impact of these innovations and to inform decision-making.

Our lab facilities in London and Salford host in-person sessions where teams can experience these technologies firsthand, and our online lab hosts sessions for teams based across the UK and internationally.

Find out more about BBC R&D