RAJAR listening figures for Q3 2011: "In an average week 10.83m adults listen to Radio 4..."
Gwyneth Williams
I have been waiting for my usual Rajar Day telephone call - this time it is long distance as I am on holiday.
It is rather good news so congratulations to everyone who has contributed to our programmes. Chris Hutchings is our new audience guru here on Radio 4 so I thought I would pass you onto him for a more detailed analysis of who has been listening to what and for how long.
Chris Hutchings writes:
The latest RAJAR figures are in for Radio 4 and overall it's good news. In an average week 10.83m adults listen to Radio 4, that's 280,000 more than last quarter, 515,000 more than this time last year and tantalisingly close to the best ever figure of 10.85m. We've also seen a strong performance in terms of share of listening, with the current figure of 12.5% the equal highest that Radio 4 has seen.
News, drama and comedy all continue to attract large audience numbers. Each week 7.15m of us tune in to the Today programme, whilst just under 5m tune in to The Archers.
4 Extra also continues to perform well, attracting 1.55m listeners each week and retaining its position as the UK's No.1 Digital-only station (despite some impressive audience numbers for 6 Music and I Xtra).
Gwyneth Williams is Controller of BBC Radio 4 and BBC Radio 4 Extra
- The Sun: Chris Moyles' war with John Humphrys of Radio 4
- From the BBC Press Office: RAJAR: Radio 6 Music and Radio 1Xtra break records in anniversary year
- More about the RAJARs on the BBC Radio 4 blog
- RAJAR (Radio Joint Audience Research) is jointly owned by the BBC and commercial radio trade body the Radio Centre. Participating listeners are asked to record their radio listening in quarter-hour time blocks for one week.
- Picture, 28 January 2009, by Adam Bowie, used under licence.
