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The blog's vital signs

Steve Bowbrick

Head of Interactive, Radio 3

How do you measure the success (or otherwise) of a blog? Well, you could start by making a list of the key numbers you'd like to track and then find a good way of visualising them. I've just spent half an hour adding data to a new service called Daytum, just to see if it could be useful for this purpose. I'll keep playing with it and if it looks like a useful tool I'll develop a set of basic numbers to track and produce a regular report - or preferably a dynamically-updated one that needs no further intervention from me. It's certainly pretty.

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