David Cameron struggles with Stroud
"I'm terribly embarrassed," confesses David Cameron.
"It's my first gaffe of the campaign."
Yes, it's only week one and already minds are muddled.
The Conservative leader was speaking live on BBC Radio Gloucestershire's breakfast programme on Thursday 8 April.
Asked by presenter Mark Cummings about target seats in the county he could only name Gloucester and Cheltenham.
After much fumbling and some clues the Conservative leader remembered Stroud, a key marginal which his party lost last time by just 350 votes.
Was it just the early hour? Or does it show the Tories aren't thinking about Stroud because they reckon it's already in the bag?
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I'm Paul Barltrop, Political Editor for the West of England. Pop by for my thoughts on what our politicians are up to. 
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