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Radharani Mitra
Global Creative Advisor, BBC Media Action, Radharani Mitra is National Creative Director and Executive Producer of BBC Media Action’s India office. She tweets as @radharani_m.
Blog posts in total 3
Posts
Making the invisible, visible with the demon of defeca
Why is behaviour change and demand creation as important in the conversation about sanitation as infrastructure? Our Global Creative Advisor describes our innovative communication strategy and poo demon creation, Malasur.
Using human-centred design to achieve your goals
Taking a look behind the buzzwords to find out what human-centred design can do for pregnant women in India.
Tell me a story: narratives, behaviour change and neuroscience
Radharani Mitra reflects on how narratives influence ideas and behaviour, the serious potential of comedy and how neuroscience can help build the evidence base for communication's role in development.
