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BBC Media Action Policy and Learning team
Blog posts in total 3
Posts
Governance and Accountability: What role for media?
A hub for content relating to our 'Governance and Accountability' event, including a film recording and links to blogs, reports and a Storify.
Inside a randomised control trial: insights from Bangladesh
BBC Media Action conducted its first ever randomised control trial (RCT) on the impact of our health programming on audiences. In this blog, we explore some of the methodological challenges of conducting an RCT and ensuring randomisation in the field based on our work with pregnant mothers and w...
Can mass media cause change? A randomised control trial finds out
Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practice behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial to investigate this chain of causality in a prime time health TV drama in Bangladesh.
