Sonia Whitehead
Head of Research Programmes, BBC Media Action, Sonia Whitehead is BBC Media Action's Head of Research Programmes, overseeing research across Africa, Asia and the Middle East.
Blog posts in total 4
Posts
Look beyond numbers: we need to know why change happens
Data is king when it comes proving project impact. But to understand sensitive topics, Sonia Whitehead says nothing beats a well-designed research interview.
The rise of edutainment: taking stock of the evidence
What have evaluations proven about the value of drama and why should the global development community care about media that informs while it entertains?
Five questions our data portal can help answer
There's a lack of data on what ordinary people think, feel and want in developing countries. Our new Data Portal aims to help fix that.
Dispatch from the UN World Data Forum
Head of Research Programmes Sonia Whitehead shares her three top takeaways from the first-ever UN World Data Forum.
