
To win this general election, the parties need to win over the East Midlands. To find out the concerns of the voters, where better than in the constituencies of our main guests for an East Midlands Today TV election special? Watch it, this Tuesday evening on BBC1 from 10.50 pm.
So here's a taster. First stop, the constituency of Labour's Margaret Beckett in Derby South. Manufacturing industry still matters here. It's a big employer. But recession is taking its toll.
Pete Salloway is a director of a small engineering firm. PromeX Ltd supplies the railway and service sector with engineering components.
The business is five years old, but Pete is worried about the state of the economy.
"The turnover's dropped considerably in the last 12 months and I think we are heading deeper into another recession," he told me.
That'll worry young apprentices learning their skills at a specialist training centre near the Pride Park football stadium of Derby County. They're Derby's engineers of the future. One of the trainees, 18-year-old Darren Thompson from Long Eaton, worries about the jobs market.
"As soon as I left school I looked for an apprenticeship but there was nothing. I had been out of work for three months when I found this course. It's a great opportunity but there's no certainty about finding a job at the end of it all," says Darren.
Jim Glassbrook, of Training Services 2000 Ltd, is an engineer turned tutor and runs a privately-run apprenticeship training scheme. It offers engineering trainee programmes for up to 30 school leavers, like Darren.
"There have been one or two initiatives recently to give employers some help in taking on apprentices, but regretfully there are not enough places for young people that want to work in the industry," he says.
Whoever wins the general election, pressure on government spending is inevitable. Jobs and services will be on the line. It'll be a bumpy ride. So on to the Chesterfield constituency of Lib Dem Paul Holmes.
Here I met pensioners who can go anywhere by bus without paying a penny with their free bus passes. But what if a cash-strapped government was to scrap the free concession?
"I can't imagine going back to paying for it. We wouldn't get out so much," 82-year-old Doreen Philpot told me.
Some of our local bus operators worry that public transport funding could be a target for a Chancellor looking for big savings. Keith West is the marketing manager for Midland Classic, which runs services between Ashby de la Zouch, Swadlincote and Burton on Trent.
"Public transport is always an easy hit. We had an increase in VAT on fuel and a rise in duty on fuel. So far, we have managed to absorb it. But I'm not so sure we can in the future. We are all under so much financial pressure," said Keith.
Final stop and West Bridgford. It's home to Trent Bridge, Nottingham Forest and the Rushcliffe constituency of one of the Tory "Big Beasts", Kenneth Clarke.
This affluent corner of south Nottinghamshire is a hot spot destination for home buyers... if they can afford the houses.
Kimberley Morris, a 28-year-old hairstylist, rents a home nearby with her partner Mark, a bakery engineer. They have a nine-month-old son Callun and would love to afford a mortgage to buy their first home.
"It is really difficult because house prices in West Bridgford are so high. We like the area but it would take us 10 years to save enough for a deposit," she told me.
So is the answer to build hundreds more affordable homes in Rushcliffe; homes that
Kimberley and Mark could at least hope to buy?
The prospect of such developments alarms people in commuter villages such as Barton-in-Fabis. It's six miles south of Nottingham, near the M1 motorway junction with East Midlands Airport.
The village has a population of 300. In fact, there's been a small community here since Roman times. But now the locals face a very modern invasion with plans to build 5,000 new homes on the doorstep.
It's part of the government's housing target to build more than 400,000 new homes in the East Midlands by 2026. That's the equivalent of 22,000 a year.
Local Barton resident Paul Kazmarczuk believes the targets are nonsense. He hopes a future government will scrap them. Paul is also chairman of the Campaign for the Protection of Rural England in Rushcliffe.
"The idea of building 5,000 new homes near us is completely unjustified. It would ruin the village for forever and create a new town. The green belt would also be trashed. You can still deliver all the affordable new housing necessary with far fewer housing numbers. It's about time the politicians saw sense," he said.
So there's pressure to build more homes. There's pressure on public spending and economic pressure caused by recession. And there's also pressure on our politicians to come up with solutions. That's what this election is about.
Watch the East Midlands Today Election Special this Tuesday on BBC One at 10.50pm with Labour's Margaret Beckett, Ken Clarke for the Conservatives and the Lib Dems' Paul Holmes.
The programme is in front of an invited audience at Nottingham's Albert Hall and presented by Marie Ashby.