New site for Arts Trust

The Jersey Arts Trust have launched a new website and a new brand along with it.

Announced on Facebook and built by Jersey agency TheObservatory, the site has a new website address at www.arts.je and a new logo.

The site was built by Ben Hickinbottom and Robbie Andrews of The Observatory and includes details of events, projects and information on applying for grants from the Trust.

I got in touch with the Jersey Arts Trust team and asked them to tell me more about the new site and what they want to use it for.

"It has the same purpose as the old site but is much easier to navigate and the information is more clearly presented; its purpose is to present information about upcoming Arts Trust events and projects, as well as independent projects that are supported by the Arts Trust.

"People can also find out how we can support their creative endeavours, through contacts, educational events and funding."

How can creative islanders use it to help them?

By visiting www.arts.je, people who have an idea for a creative project or simply want to learn a new creative discipline, can find information about educational workshops, use it to find out about local artists and their services, or find out how to apply for Arts Trust funding for their projects.

How long did it take to create?

Along with the rebranding exercise that is ongoing - we've created a new logo and artwork for the Trust - it has taken about 3 and a half months so far. This includes the original brainstorming meetings and various drafts and re-drafts.

The final stages of this rebranding exercise are the creation of a viral video that we hope will showcase the Arts Trust in the best possible way, which will be on public display soon. Watch this space.

Cost?

Design agency The Observatory have been incredibly helpful and understanding of our budget limitations as a charitable organisation, and as a result came up with a simple, functional and cost-effective solution, which we're all delighted with.