Guerilla filming for a music video

For a band in the 21st Century there are a lot of things you can, need and probably want to do for yourself.

You can get your music into one of the largest music stores the world has ever seen without the help of a label - iTunes.

You can record all the music yourself to a very high standard from your own home, or even fairly cheaply from a studio.

You can even promote the music yourself through Facebook, Soundcloud, Reverbnation, Twitter, MySpace etc...

But the dark art of making a music video is still something that can have VERY mixed results - you could get the charm of a homemade viral video on the cheap - or you could end up embarrassing yourself.

Now, the local production company behind all of Jersey's comedy musicial creation, Hedley Le Maistre's films - Fortress Island Films - have started turning their talents to other musicians.

Taking the 'Guerilla filming' techniques they developed working on the Hedley films and slimming them down further still, they're giving local musicians the chance to get a music video out there for a fraction of the 'thousands' it would cost normally.

But the bands need to find their own voice, record their own music, provide their own cast and be ready to get it all done in a day.

Their first creation is this for Steve Franco:

'3 am' Music video by Steve Franco from Andy Evans on Vimeo.

Steve posted the video to his Facebook fan page and had hundreds of views within a day or two of putting it up.

The video was recorded in his bedroom and shot in five hours, '3am' is the first in road to music video production by Fortress Island films.

Steve has also made use of Sound Cloud to host the music from the video for other people to download and play. 3am is the second single from his EP Sex Lies and Better Lives.