Normally, you expect to hear murmurs when exciting new bands form. Word of mouth spreads through friends of friends and anticipation builds steadily as the world awaits the group's first demos.
But every once in a while, an act takes you utterly by surprise, springing to life out of nowhere, seemingly fully-formed with tunes that instantly rock your world.
This is true of our tip this week, YAAKS.
Try as you might, you won't find much out about them, except:
(i) They're from Eastbourne. Or Brighton. We're not sure which.
(ii) They're some kind of six-sided hive mind
(iii) They're into philosopher Jean-Jacques Rousseau (look it up).
That's literally all we have to go on at the moment. In fact, when a member of the band uploaded HRHRHYTHM to us on 10 October (thanks!), here's the profile information they gave us:
Since then, an elite handful of music blogs have raved about YAAKS, including Illegal Tender, The Recommender, Neu Magazine and Mybandsbetterthanyourband. There's also a post on German site, aufgemischt.com, which features the brilliant words Geheimniskrämerei (secrecy), Vermarktungsstrategie (marketing strategy) and Nichtinformation (err... keeping things on the down low). So, you get the picture.
You might remember the mighty Islet (who, by the way, were immense at Swn this year) kept a similarly low profile last year, and everyone got very excited, ourselves included. Keeping schtum certainly hasn't stopped YAAKS attracting the attentions of Radio 1's Zane Lowe, who played the band on Wednesday this week, and Rob Da Bank, who declared this track one of his favourites of 2010.
There's a lot to be said for letting the music do the talking. So, with that in mind, here's Huw to introduce the unpronounceable HRHRHYTHM:
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Links:
https://www.myspace.com/weareyaaks
https://soundcloud.com/yaaks
https://twitter.com/weareyaaks