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Widnes build for the big time

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George RileyGeorge Riley|09:21 UK time, Friday, 1 April 2011

Quite what users of social networking site Twitter made of "Widnes" popping up as a worldwide trending topic on Thursday is anyone's guess.

For a day at least people were talking rugby league. I was in the unusual position of leading my sports desks - both on BBC Radio 5 live and the BBC News Channel - with the Vikings' return to Super League.

Granted, most people simply wanted me to explain what the whole licence system actually meant, but there was also genuine interest in the elevation of this famous old rugby league town into the game's top echelon once more.

Bob Beswick of Widnes takes on Catalan tacklers during a Powergen Cup match in 2006

While the media interest may have been remarkable – and one should probably applaud the Rugby Football League for that – the decision itself was largely unremarkable.

The favourites were granted the Super League licence that had eluded the club during its financial rebuilding of three years ago, leaving such a bitter taste at the time.

Barrow never appeared such strong contenders, although they were never fully out of the picture given the RFL’s desire to expand the game into areas outside of the M62 corridor.

Halifax proved their on-field prowess by winning the Championship title, but have a little more work to do off the pitch if they are to take one of the existing Super League club’s licences when the rest are dished out in July.

Neither Halifax nor Barrow can match Widnes’ financial wellie either.

What that does, of course, is relegate at least one Super League side – two if Halifax can persuade the governing body of their credentials in the next few months.

There will be a few sleepless nights between new and then in Wakefield and Salford I would wager, while Castleford, Crusaders and Harlequins are hardly home and hosed. The RFL’s aforementioned fondness for expansion, however, is likely to be enough to save the latter two.

So when they return to the top division after seven years away, what will the Widnes game plan be? How do the 1989 world club champions ensure their Super League return is for good?

Director of rugby Paul Cullen hopes the club’s future can be built on a similar foundation to that which he helped lay at Warrington during a six-year stint as Wolves head coach.

It was a spell which saw Cullen become the longest-serving coach in the league. He believes youth development to be the most important part of any club’s infrastructure, and cites the current success of Warrington as proof that his philosophy works.

“Look at the performances of Matty Blythe and Rhys Evans in Warrington’s win at Wigan last week,” he says.

“Theirs is not an overnight success. I signed Blythe for Warrington when he was 12. It takes time to catch up with the likes of Leeds, Bradford and Saints, who dominated the recent years of Super League, but now Warrington and Wigan are doing it because of their youngsters.

“We know we can do that in the next three to four years; we've got to take on the project.”

Cullen oversees rugby operations along with head coach Denis Betts, who will relish his return to the rugby league limelight.

And, while there will certainly be some imminent big-name, big-money acquisitions to prove the Vikings mean business, Cullen remains adamant that the key to longevity is youth.

“Warrington for me was a six-year project,” he told 5 live.

“Two years after I left, the vast majority of young players are now there in the team fighting to be the best in Super League.

“I know how it works. I want us to build this club in that image and we will do so from scratch as that is where we are starting.

“We need to get this club to the level where it can actually add something to Super League. When we look at what other Super League clubs are doing now, then we know we can match it.”

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In awarding Widnes their much sought-after licence, RFL boss Richard Lewis praised both their development of young talent and the financial stability instilled by chairman Steve O’Connor.

He also underlined the clubs “history and tradition”.

Some cynics have suggested that this decision simply makes up for a wrong decision not to award Widnes a licence three years ago. Indeed Vikings fans were furious to be snubbed in favour of Welsh outfit Crusaders.

But the RFL have no regrets.

“Widnes have benefited from these three years to recover from their financial turmoil,” executive chairman Richard Lewis told 5 live after the announcement. “Two thousand and eight was too soon for a licence.”

So where does this all leave Halifax? The club already has a “Super League petition” for fans to sign on the front page of their website to convince the RFL that they are ready.

On the face of it the Championship Grand Final winners appear still in with a shot, but are they really? My colleague Dave Woods asked Lewis if it was “possible or probable” that Fax could yet land a licence.

“It is realistic to say Halifax are possible,” he replied.

“It is tough for them to get a licence going up against all the Super League sides, but it is not impossible.”

If I were a Fax fan, that wouldn’t fill me with a massive amount of confidence.

Comments

  • Comment number 1.

    Great to see Widnes back in the top flight. Hopefully the RFL will bring back the Easter matches

    Wigan V Saints & Widnes V Warrington, then Easter Monday Wigan V Warrington Widnes V Saints!

    Only gripe is that it's Denis Betts, not Dennis ;)

  • Comment number 2.

    This is simply magical for the town of Widnes and nothing short of being richly deserved for a club steeped in history and success.
    I am a Widnes RLFC fan but I agree that, in hindsight, 2008 was probably too soon for the club, on account of financial uncertainty, to join the franchise.
    That said, next season, the club will rightly be where it belongs, in the top echelon of British Rugby League.
    Not having Widnes in the Super League would be like not having Liverpool in the Premier League.
    Widnes RLFC is a huge club with dedicated staff and players and a huge following of incredibly passionate fans and I doubt that the stadium will be anything less than mostly full for every game next season.
    In terms of ensuring immediate future success on the pitch, it is imperative that the club signs as many "good" players as possible for it's first season back in Super League. In the long term, clearly maintaining Super League status and youth development are absolutely vital.
    Finally, I would like to congratulate the people of Widnes because I know how much this means for them and how much good it will do for a town which has, over the last 10 years, enjoyed and continues to enjoy development and regeneration.

  • Comment number 3.

    Welcome back Widnes, good to have one of the game's great names back in the top flight.

    Must admit, that as a Quins fan, licensing time makes me feel a little queasy. Although some good young players are coming through in London, I can't hand on heart say we deserve to be in SL any more than Halifax or Barrow, yet I know we're pretty much safe as houses.

  • Comment number 4.

    Halifax haven't been called 'Blue Sox' since 2003.

  • Comment number 5.

    Maybe Wakey, Cas & Fev Rovers could merge and form a new super club called Calder?

    More seriously, surely it's got to be 1 of Salford and Wakefield making way. Wakefield started on the back foot and are going nowhere; Salford has not had much support for as long as I can remember.

  • Comment number 6.

    Not having Widnes in the Super League would be like not having Liverpool in the Premier League.

    I'd say that's pushing it a bit. It's more like Aston Villa or Everton not being there. A great club with a fantastic heritage but never the biggest supported in the land. And I say that as a Widnes fan.

  • Comment number 7.

    Salfords new ground is taking shape, they aren't a realistic candidate to be kicked out. A new ground next to the M60 and Trafford centre complex finally makes them a true representative of RL in Greater Manchester, not that it will help congestion on the Barton Bridge car park. The catchment area of Salford alone is massive and they will have no problems with attendances at their new home if the marketing side does it's job.

    I'm a Manc based Fax fan and can only see Wakefield as truly in trouble, but quite how clubs being bailed out every few years and name changes, meet any sort of criteria other than on a map staggers me.

  • Comment number 8.

    Congratulations Widnes, you deserve your place in Super League - though I will be sad to see the Leigh-Widnes rivalry put to one side (not to mention the guaranteed win for Leigh ;)

    Though I am still convinced that the system is 'bendable' enough that the RFL effectively choose the team that they want, I think this time Widnes would have been admitted even if the system was fair.

    However, for the RFL to continue to suggest that Harlequins & Crusaders are stronger than Halifax would be ludicrous. But it will happen...

  • Comment number 9.

    Was I the only one who found it wrong that supporters were celebrating promotion in the clubhouse by watching a man reading out a statement on television? Shouldn't they have been in the stands after a victory on the pitch had sealed their elevation to the Super League?
    I understand the arguments for the licence system, but it still seems wrong to me. Promotion and relegation should be decided on the pitch, not by a group of RFL executives sat round a table.

  • Comment number 10.

    Congratulations to Widnes who should have been awarded a licence 3 years ago.

    I will miss the Widnes V Leigh games but lets hope in 3 years time Leigh will return to SL.

  • Comment number 11.

    Some wise and probably true words we heard from Richard Lewis regarding Widnes benifiting from the three year wait, which they could use to strengthen their position ready for super league. These words would be far more poignant if the posthumous advice was aplied to a few other sides in super league, would the Crusaders or Harlequins not have benifited from building slowly in the lower leagues (with help from the RFL of course) gaining a solid base for the clubs and fans. By throwing these clubs in at the deep end we have seen vast wastage of money & time which has still lead to the clubs entering into administration. I watched my boyhood hero, Neil Fox play against Eric Ashton at Wembley, and want to see Wakefield playing at the top level, but maybe they will need to have a bit of the "Widnes medicine" handed out by Richard Lewis before they can come back stronger, which they will. I suspect some of the favoured runts would not!

  • Comment number 12.

    The RFL have confirmed that Halifax met all the criteria for the bid, but (understandably) they went for Widnes first time round. Surely there will be more than one Super League who will not tick all the criteria, meaning Halifax have to be given a slot? Otherwise what's the point in the criteria?

  • Comment number 13.

    “Widnes have benefited from these three years to recover from their financial turmoil,” executive chairman Richard Lewis told 5 live after the announcement. “Two thousand and eight was too soon for a licence.” -

    But not too soon for Crusaders to go bust?!

    Yet another example of double standards. I don't like the franchise system, but if we're going to have it, then the criteria should apply equally to all clubs.

    I also understood the rules state that grounds should be up to standard by the start of the 2012 season. Where does that put Cas (new ground plans for 2013) and Wake (no ground)?

  • Comment number 14.

    Great to see Widnes back in the top flight and agree that if Fax have met the full criteria then they should be promoted to Superleague and given their well earned slot, It has to be Wakey and Salford to drop out in order to do as Widnes have done and get their house in order and re apply, Well done Widnes and welcome back, can't wait to watch the Mighty Wire give you a welcome back wupping :-)

  • Comment number 15.

    I think the whole licensing thing is wrong. It will damage the Super League immensely by 'promoting' poor teams who just end up being whipping boys unless they have enough money to buy a few aussies/kiwis etc.

    It was bad enough at the beginning when Keighley and Batley having finished top of the league were snubbed for promotion in favour of London Broncos. (anyone remember that name?).

    Where's the incentive for the lower teams such as Batley, Leigh, Featherstone who also have rich histories and loyal support?

    Its very unfair on Salford who work hard not to finish bottom every season and will most likely be dropped.

    Disgruntled Batley Fan

  • Comment number 16.

    It's not perfect but licensing is the best option for Super League. I speak as a Widnes fan who was angry at our 2008 exclusion but, with hindsight, can see the argument that we benefitted from the 3 years we've had to build (though I remain to be convinced that Crusaders were more deserving).

    It should be remembered that Widnes were unlucky to lose their SL place; the only team to be relegated after finishing 2nd from bottom. But back then Widnes couldn't build for the future by developing young players, it was all about survival. All SL clubs now have time to bring on young players and it's essential that they do. Again it's not perfect because it can kill the competition late in the season if there's nothing to play for. But I'd rather watch a team of young, improving players trying to make their mark than one of grizzled veterans desperately trying to stay up.

    The Championship has to be built up into a stronger competition and there's been a huge improvement in that area playing - standards, crowds and TV coverage are much greater than in the old 2nd Division.

    Meanwhile, it's great to be back to renew old rivalries with Saints, Wire and the rest. The job just got even harder.

  • Comment number 17.

    Salford won't be the ones to make way and this is the main reason why:

    https://www.reds.co.uk/live-webcam

    A brand spanking new rugby league stadium.

  • Comment number 18.

    According to Cullen Warringtons success is due to their youth policy!!! Nothing to do with the cheque-book then,LOL.....

  • Comment number 19.

    This comment was removed because the moderators found it broke the house rules. Explain.

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