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Taio Cruz - 'Dynamite'

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Fraser McAlpine|10:38 UK time, Tuesday, 17 August 2010

Taio Cruz

OK, that's it. I'm officially TIRED of songs about what it is like to have a nice time dancing in a club with a sexy lady. It's a snake-eating-its-own-tail lyrical trick in any case, writing a song describing a club, so that it will go on to be played in a club, so it looks like you could've written the song about the very club in which it is being played.

We're running dangerously close to having club nights which play nothing but songs about being in a club. Surely this will mess with people's heads? Why not go the whole hog and namecheck the bouncers? You could do a special version for every club in the world, with a shout-out to everyone there on the night: hen parties, stag dos, the lot. That'd really shake things up.

Hell, put a mirrored-wall in and you've taken self-appreciation to dangerous, possibly even near-fatal levels. They'll all be copping off with themselves! While they watch! And singing about it!

(Here's the video. This club is a dump! Etc)

Now I should say there is nothing wrong with this song in and of itself. It's a perfectly fine, slightly anonymous rave-up with, as is the way of these things, a nice chorus. But it feels OLD.

It wears its autotune thickly, it gets stuck on certain words in the verses, like Usher's song does, and it contains the word "ayo". A word which does seem to be enjoying its moment in the sun right now. In years to come, pop archaeologists will probably be able to date songs to 2010 just by blowing the dust off of that word alone.

A few months ago, this would just have been the latest in a fast-becoming-long line of similar tunes. Now it feels like the top of the rollercoaster, looking down into The Void.

I know making any kind of protest about this is not going to halt the tide. I know that in a week I'll be writing about another club/girl-fixated song as if this never happened, and possibly enduring a few "ha-ha, that did a LOT of good, didn't it?" comments to boot. But come on, stick the Black Eyed Peas' recent output next to David Guetta's next to Usher and Flo Rida and Roll Deep and Tinie Tempah and JLS and everyone else...is there ANYTHING left to say about going to a club and dancing with a sexy lady? Anyone?

OK, so let's put OTHER STUFF IN OUR SONGS, PLEASE!

Three starsDownload: Out now
taiocruzmusic.co.uk
BBC Music page

(Fraser McAlpine)

PS: It's a rogue's trick to complain that a song is bad because it is not another song, but to add a certain amount of context to why the overly-smooth, deliberately market-led, straw-that-broke-the-camel's-back 'Dynamite' has failed to win friends in my house, here's a link to a song called 'Shapeshift' by Dels. It's crude and a bit silly, it's rough around the edges, reliably 8-bit production from Hot Chip's Joe Goddard, but it's everything Taio's latest is not. This includes "a song which namechecks the Beano".

Kick The Ear Drum says: "The verses to this song are some of the worst that I have heard. The lyrics are juvenile and have honestly been heard before."

The Hottest Ishh says: "Rumors were floating around that J-Lo put vocals on here."

The Truth About Music says: "The song itself has everything you want in a hit single. It has a catchy chorus backed by great instrumentals.."

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