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Yvonne MacPherson and Caroline Sugg
Executive Director, BBC Media Action USA and Head of Advisory and Policy Team, BBC Media Action, Yvonne has been BBC Media Action’s country director in India and has managed health projects in Asia and Africa for civil society organisations and UN agencies. Caroline works in Media Action's Advisory & Policy Team in London. She has worked as Senior Health Adviser on numerous projects in Asia and Africa.
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Health innovation: how to spread new ideas fast?
A focus on “people talking to people” ignores the complementary role of other forms of communication in improving health in the developing world, argues BBC Media Action's Yvonne MacPherson and Caroline Sugg.