So it’s true that Wagon Wheels are smaller than they used to be! What’s even more scandalous is that lots of other chocolatey treats and confections are shrinking in size whilst not shrinking in price. It’s given us a whole new word – “shrinkflation”. For instance, Cadbury’s chocolate fingers are now going to be two-fingers fewer per pack from now on. What’s more, a bar of Dairy Milk contains less grams of chocolate than it used to – but we poor consumers don’t realise it because they’ve changed the shape, and rounded off the corners! Choccy truffles are apparently much smaller than they used to be, and a box of creme eggs used to contain six, now only holds 5 eggs. Many of the confection companies claim they’re cutting down on the calories for the sake of the country’s waistline. Hmmph! And it’s not about profits in a world where cocoa beans are soaring in price?
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