Influences on business
Internal influences
Internal factors such as the skills and motivation of employees and the impact of good financial management can have an effect on the success of a small business.
Stakeholders
Stakeholders are organisations or individuals who have an interest or influence on the success of a business. Stakeholders can be internal or external.
External influences
External factors such as changes in legislation, the environment, competition or new technology can have an impact on the success of a small business.
Video playlist
Supplying our chocolate. Video
An insight into the farming and marketing of cocoa in the Ivory Coast.
Young entrepreneur. Video
A young entrepreneur spots a gap for a dry cleaners and gets the start-up finance.
Developing businesses - the Polaroid story. Video
The history of Polaroid and the decision to avoid further development of their product.
Market research and branding mistakes. Video
Evan Davis tells the story of 'the biggest brand mistake ever made'.
