Business Plan - CCEA

Part ofBusinessBusiness plan

Key facts about business plans

  • A business plan is a crucial document for starting a business, detailing each element and helping entrepreneurs consider all necessary aspects.

  • It typically includes sections like an introduction, business objectives, resource plan, marketing plan, production plan, and financial plan

  • Creating a business plan helps entrepreneurs understand their business better, minimise risks, and make informed decisions.

  • A business plan is essential for raising finance from banks or investors, as it demonstrates the potential for business success.

Back to top

What is a business plan?

A business plan is an essential part of starting any business. Entrepreneurs create business plans to help them consider all of the elements they are going to need for their new business to be a success.

What is the role and importance of a business plan?

Jaap talks about being a self-employed carpenter and about business success, profit and independence

A business plan is a document created by a business or that provides details about each element of the business. Creating a business plan means an entrepreneur considers all of the different elements of their business.

A business plan is usually made up of several sections:

  • introduction to the proposed business

  • the business and its objectives

  • a resource plan

  • a marketing plan

  • a production plan

  • a financial plan

What is in a business plan?

Below is a list of the different components or parts of the business plan.

Component / sectionWhat sort of information might be included?
1Introduction to the proposed business• business name and address
• details of the business idea
2Business objectives• business strengths and past achievements
• the value of business & source/s of funds
• legal status (sole trader, partnership, LTD?)
• personal details of the owner/s
3Resources plan• HR: who are the founders? What are their qualifications / skills / experience?
• assets: Premises
• assets: Equipment / machinery
• raw materials needed
4Marketing plan• competition
• market research evidence of demand for the product
5Production plan• production details: how will the product be made
6Financial plan• sales revenue predictions
• break-even predictions, calculations, graphs
• cash flow forecast

By completing each section of the business plan, an entrepreneur gains a full understanding of each element of their business. This also gives the entrepreneur a better understanding of whether the business is likely to succeed or not. If there is a chance the business might not succeed, the entrepreneur can amend the business plan in order to minimise this .

Infographic showing elements needed for business plan
Back to top

What is the purpose of planning business activity?

Minimising risk

A allows an to minimise the level of risk when setting up a business. This is important because there is a high risk of business failure within the first year.

Lu Li talks about the importance of internal growth for a business

When creating a business plan, an entrepreneur has to consider all of the key elements of a business and address any issues. They must also conduct around their idea to gain a better understanding of the market, their potential customers and where to locate the business. Market research will also help them to create for the business. The two types of market research a business might undertake are primary and secondary research.

One of the key documents used to minimise risk in a business plan is a . This is a prediction of the money a business might have coming in or going out over a period of time. By completing a cash flow forecast, an entrepreneur will see if there are any times of the year when they may lose money. They can then use this information to make changes to their budget and payments or increase .

Back to top

Do you need a business plan to raise finance for your business?

A business plan is essential when a new business is attempting to raise from a bank or potential business investors. An entrepreneur is able to take a business plan into a meeting with a bank or to provide evidence of why the entrepreneur believes the business will succeed.

Two business partners applying for finance from a bank. There people are sitting at a desk smiling and one business partner is shaking the hand of a bank manager.

When an entrepreneur applies for a loan or for a mortgage on a building, the bank reviews the business plan and decides whether it believes the business will be a success. If the bank thinks the business is too risky and may not succeed, it may decide not to let the business borrow money.

Investors want to see a business plan to ensure that they will not lose money. The primary purpose of an investor is to make more money, so they want to make sure the business has the potential to be a success.

Back to top

Try the business plan quiz

Final checks

What is one key purpose of a business plan when seeking to obtain finance?

Back to top